The amount of advertising investment lost to inefficient tactics is wreaking havoc on budgets across all industries. Smart marketers recognize the value of coordinating paid and organic search, but efforts to build a sustainable, cohesive, industry-leading program too often fall short. This leads to costly gaps in search visibility, lower return on spend, and a disjointed customer experience at critical touchpoints.

GSI’s CIM platform examines your paid and organic search landscape in full, identifying opportunities to strategically bolster visibility of your critical content while driving value and marketing efficiency through holistic discovery-to-response cohesion.